Today you MUST be active on social media platforms to grow your personal training business... in this article we show how to skyrocket your business using them.
This article is proposed by Gymkee, the personal trainer software that allows you to deliver the best coaching experience to your clients while saving time and growing your personal training business.Try Gymkee for free for 14 days
You don't have any choice anymore...
You have no choice but to use social media as a personal trainer if you want to make a living from your business in the long run.
Never forget that you are an independent personal trainer.
You're running a business, you can't afford to do things "because it's not for you".
I see it every day with Gymkee...
Every day I have the chance to talk to a lot of trainers... whether they are online or offline.
While talking to all these trainers and looking at our data, I realized one thing.
The main reason why a trainer stops his subscription on Gymkee is that he has no more clients.
In 99% of cases, this same trainer was not active on social media.
Conversely... no trainer who is present on social media stops for this reason.
In this article, I will share with you why it's so important to be present online and how you can be part of the 2nd type of personal trainer.
Let's go 👇
Before I show you how to use social media as a personal trainer... I'll first explain why I say it's so important.
Being on social media platforms obviously helps you to develop your business... but how?
That's right, how?
People always tell you that being present on social media as a personal trainer helps you to gain new clients... but how does it work in practice?
What makes it possible to say that?
The first advantage to this is that being present on social media as a personal trainer allows you to become an authority in your field.
By posting relevant things on social media platforms, you will be recognized as an authority in your field.
Becoming an authority in your field simply means being recognized as an expert by your audience/target.
How can you become an authority in your field on social media as a personal trainer?
By providing maximum value to your audience.
There are no secrets.
If you want people to care about you... you have to give them something.
You must always give before you receive.
You need to create content not to sell your coaching services... but to bring value to your audience by helping them achieve their fitness goals.
It is by providing value for free that people will start to take interest in you on social medias as a personal trainer.
Giving out free advice is what keeps some fitness trainers on social medias.
And I understand why.
I understand why because it's counterintuitive to think that you're going to give free advice on social media as a personal trainer, and people will still take coaching from you.
If you're one of those personal trainers... you're right.
Yes, you're right.
Some people will take what there is to take and never buy fitness coaching from you.
But you know what?
Good for you.
These people will probably never do it anyway, and they're not the ones you target on social media as a personal trainer.
You are targeting the few people who will understand the value of applying your advice and who will want to go further by taking a fitness coaching with you or buy a fitness program from you.
This is how you will gain new clients for your social media coaching business.
Become an authority.
The 2nd advantage of using social media as a personal trainer to acquire new clients is that it will allow you to show that you are really able to generate fitness results for your clients.
Creating content is good... but it's only the first step.
Even so... you are not a content creator.
You are a personal trainer who smartly uses social media to grow your business.
Your audience will be happy to have content in which you bring maximum value on social media as a personal trainer...
But is that why they'll take the next step and get you coaching or a program?
Content is good... showing what you are capable of is better.
Because don't get me wrong...
If you want customers, you have to prove that you are able to generate real fitness results.
Without that, you can create as much content as you want and it won't change anything.
It's all well and good to provide value and advice to people... but how do you justify that your advices really work?
The best way to do that is to show results from your clients.
With the agreement of your clients, I advise you to publish on social media, as a trainer, progress pictures (before and after) to show your work.
This is how you will be able to convert new clients on social media as a trainer.
You need to show what you can do.
The 3rd advantage of using social media as a personal trainer is that it will allow you to be seen by your target audience.
It sounds obvious... but I'll tell you why it's so important.
Being seen is the most important thing for you.
It's even more important than your coaching skills (yes yes).
Because today you can be the best trainer on earth... but if nobody knows you, what's the point?
The opposite also works...
You can be the worst coach on earth... if everyone knows you, you will do more business than the best coach on earth.
It's sad, isn't it?
But it is what it is.
That's the reality of the business.
There are realities to know in business.
There are rules, and you have to play by them.
If you want to succeed, you have to be seen.
This rule is true for absolutely all personal trainers.
Whether you're a face-to-face trainer or an online trainer.
It is equally important in both types of coaching.
And to be seen... you have to publish a lot.
You have to show that you exist.
But today, with all the social media platforms out there... which one do you choose to invest in the most as a personal trainer?
For me, there are 3 that you should focus on.
As a personal trainer, you have limited time.
You don't have much time, and I understand that.
However, that's not a reason not to work on your social media as a personal trainer.
You can find ways to develop your business through social media in a smart way.
First of all, you can focus on 3 essential social media platforms for personal trainer.
The 1st platform you should obviously use as a personal trainer is Instagram.
Instagram is really THE social platform for fitness & the social platform for personal trainers.
It's where you'll find the most content about fitness.
The thing about Instagram is that since it's the fitness network... you won't be the only one on it.
There are already a lot of fitness trainers on Instagram and you're going to have to differentiate yourself.
You're going to have to be innovative in your approach to fitness coaching.
You're going to have to bring a new touch... your own touch.
The 2nd social media platform for personal trainers is TikTok.
And you know what... I hesitated.
I didn't hesitate to put it on, but I especially hesitated to put it on before Instagram.
Today thanks to TikTok you can go from being an unknown personal trainer to a superstar in just a few months if you do it right.
For many personal trainers TikTok is still seen as a platform for young people to dance...
Too bad for them... too good for you.
The 3rd social media platform that you should use as a personal trainer is YouTube.
One thing is for sure... being successful on YouTube takes longer than on TikTok.
You won't become a superstar in a few days.
But... you'll win in the long run.
YouTube is a social media for the long term.
Better actually... it's a search platform.
It's even the 2nd largest search platform behind Google.
The earlier you rank, the more likely you are to succeed.
Unlike Instagram or TikTok, YouTube is a platform that will let you express yourself with more time on topics that are important to you.
So... that's 3 social networks for a sports coach.
How can you create content and optimize your time? That's what we'll see in this last section 👇
Being a independent personal trainer... means having a lot of things to do in a day.
It's understandable that creating content would scare you.
Except that content creation can be optimized.
To help you out, here's a little content creation strategy you can put in place:
First, focus on YouTube.
YouTube should be at the heart of your content creation strategy for all other networks.
Because if you look closely... All social media platforms are moving towards video content.
They all started with short content... and they're all starting to move towards long format.
TikTok isn't competing with Instagram... but with YouTube.
Netflix's biggest competitor is not Disney+ or Amazon Prime... it's YouTube.
YouTube is the boss of the game when it comes to video content.
Start by creating long-form content on this platform.
Then the 2nd step is to use the scripts of your YouTube videos as a basis for writing your TikTok and Reels videos.
Let's say you have one video out of 7 tips that you share with your audience.
Each of these tips can be a TikTok & Reel.
That's 7 pieces of content already.
In these same tips, you may be covering several things.
Basically, with a video of 7 tips on YouTube, you can end up with 14 pieces of content.
2 YouTube videos per month is your month's worth of content on other platforms ;)
And in 2 steps, you have your content machine to publish every day on social media.
To conclude this blog post, know that fear should never hold you back and should never hold back the growth of your business.
There are solutions to everything.
Content creation is scary...
This fear disappears quickly once you start producing your first content.
With the right processes, you can really use important levers to save you a lot of time while publishing a lot of content.
Social media as a personal trainer should not scare you.
It's an acquisition tool.
You need this acquisition tool to grow your business.
So you have to play by the rules of the game.
Whether you like them or not.
There are some rules that you can't escape.
Now how do you use them for your own purposes?
That's for you to figure out.
This article is proposed by Gymkee, the personal trainer software that allows you to deliver the best coaching experience to your clients while saving time and growing your personal training business.Start for free