After summer vacations people want to get back in shape... In this article we share with you how to get clients at this period.
This article is proposed by Gymkee, the personal trainer software that allows you to deliver the best coaching experience to your clients while saving time and growing your personal training business.Try Gymkee for free for 14 days
You don’t want to miss this opportunity…
As a personal trainer… this is the second best period of the year to acquire new clients and grow your business.
Many people on vacation don’t pay attention to what they eat… and it’s normal; they just want to chill and enjoy the best foods and cocktails. 🍹
But then…, when they’ll be back home… the reality will hit them.
They’ll see that they’ve been eating too much, and they will want one thing: get rid of this additional weight added on the scale.
And you’ll be there for them because you’ve prepared it. 😉
Let’s dive in 👇
Before we dive in… think.
How can you get more clients as a personal trainer after summer vacations?
You have multiple things in mind… and you are right on many things.
But… you’ve forgotten the most important one: asking for referrals.
Yep, ask for referrals.
The first thing that you can do to get more clients as a personal trainer after summer vacation is simply to ask your existing clients to recommend you.
That seems obvious, right?
When was the last time you asked your current clients to refer you?
Don’t sleep on referrals, you can be surprised by the results.
Referral is a very powerful acquisition tool… and he’s still so underrated.
Your current clients have friends, family, and coworkers who will be back from vacation with additional weight…
They, too, will want to get back in shape.
The thing is that it will not work by itself.
Most personal trainers think that clients will recommend them by themselves… sorry but that’s not how it works.
You need to be proactive.
You need to be proactive and ask your clients to refer you.
Think… when was the last time you recommended something you enjoyed without someone telling you to?
That’s the same for your clients.
That can be something simple.
For example, you can send them something like this:
If you want to maximize your chances of getting new clients through referrals… you need to give back something like I did in the message.
That can be anything.
Just offer something to both and them (your client and the new client).
You’ll considerably increase the chances that they’ll take action because they can gain something.
Some examples of what you can give back:
Again, don’t sleep on referrals.
That’s an easy way to get new clients as a personal trainer after summer vacations.
I’ve said it multiple times now…
Content is king.
If you’re not creating content for your personal training business… you’re dying.
That’s harsh… I know.
But that’s the reality.
The reality of business is hard, and you must be visible to stay relevant.
If you want to grow your personal training business and get new clients, you must create content and give as much value as possible to your audience.
More in this period when people get back from summer vacations.
To get as many clients as possible, I advise you to double down on the content that you’re publishing.
I understand that creating content can be seen as something difficult to do… but it’s not.
If you have the right processes, you’ll be able to create a ton of content in a short period of time.
You have multiple ways to create content… but if I was you, I’ll focus on one type of content.
This type of content is video.
Today, creating content is more important than ever… but creating video content is way more important.
Video content is killing it today, and if I were you, I’d focus on it for the next few months.
Video is more accessible than ever… and many platforms are burning a ton of cash to promote it.
3 of them are going all-in with video;
These 3 platforms can make you reach a lot… a loooooooooooot of potential clients and help you scale your personal training business.
These 3 platforms are YouTube, Instagram, and TikTok.
YouTube with Shorts,
Instagram with Reels,
And TikTok… with TikToks.
When I share with trainers that they need to produce video content… they get scared.
They get scared because they think they must spend thousands of dollars on starting.
That’s far from reality.
How much do you think you have to invest in your video equipment?
It’s much cheaper than what you have in mind.
You don’t need to buy the latest cinema camera that will cost you $5K.
You don’t need the best mic to start.
You just need 3 things:
Once you have your equipment, here’s how you can create a lot of content easily to get new clients as a personal trainer after summer vacations:
Now you know how to double down on content to get new clients as a personal trainer after summer vacations.
To get even more clients… you can do one last thing.
People love challenges.
Because they love to be part of something with others.
A challenge is a great way to reach many people and get new clients as a personal trainer.
With a challenge, you help them get in shape for free, it’s fun, and the virality of a challenge can get you a lot of new clients.
You can create something like: “Start to get back in shape in 14 days”
To make your challenge successful, you need to:
You’ll not be the first one nether the last to use challenges to grow your client base.
To maximize your chances of getting a lot of participants, make sure to communicate about your challenge a few days before it starts.
Also… as I said earlier, today, video content is king.
Use video in your challenge.
The best thing that you can do is share the challenge of the day using videos on Reels, TikTok, and YouTube shorts.
You need to know something important about challenges.
You need to understand why they work and why a lot of brands are using this powerful acquisition tool.
It’s simple: challenges work thanks to virality.
You need to build virality for your challenge.
Make it interactive.
To maximize your chances of getting new clients as a personal trainer, interact with your audience multiple times daily.
For that, you can use stories and all the features linked to them (polls, questions, stickers etc…).
One of the best ways to create a successful challenge is to push people to be active and participate in the virality.
For example… you can ask the participant to share proof of what they did in their story.
You can go even further by asking them to challenge their friends and family to participate to the challenge.
That way, you’ll reach way more people… and for free.
One last thing about challenges…
You’ll have to put in a reward.
People love when they can win something.
The reward can be anything.
A workout with you, a month of online coaching, AirPods… anything.
The best way to structure it is to have multiple rewards.
You’ll give them only for the top 3.
Challenges work very well at certain periods of the year… September is one of them.
That’s all for this blog post about getting a lot of clients as a personal trainer after summer vacations.
To sum up, here’s what you can do to get new clients as a personal trainer:
If you want to get more clients to refer you… you can use the software for personal trainers Gymkee.
Try it 14 days for free
👉 Try it
Have great coaching, and take care!
This article is proposed by Gymkee, the personal trainer software that allows you to deliver the best coaching experience to your clients while saving time and growing your personal training business.Start for free