Today, marketing is one of the best skills you can have as a personal trainer...

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and at the risk of shocking some of you, it's even the most important.

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Yes, more important than your ability to Coach...

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But before you flame me, let me explain why.

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Today, you can be the best personal trainer in the world, but if nobody knows you, you won't make a living from your activity.

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On the other hand, you can be the WORST personal trainer in the world... and still make a very good living if you're good at marketing.

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It's unfair, it's whatever you want it to be, but it's true.

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You have to be independent and autonomous in your marketing.

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You have to let people know who you are, what you do and how you can help them.

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To do that, you have to be good at marketing.

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But what does it mean to be good at marketing?

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What is marketing?

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To put it very simply: marketing is all about being seen.

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It's how well you can capture people's attention and redirect it to your services.

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People try to make it complicated for you, but it's "ONLY" that.

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To give you the basics, I'm going to share with you the 4Ps method.

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For me, it's one of the best methods for understanding marketing effectively and getting started quickly.

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The 4P method is composed of... 4p.

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Obvious.

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First, there's the P for product.

The P for Price.

The P for Place

and finally the P for Promotion.

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If you apply these 4Ps correctly in your daily work as a personal trainer, you'll be better than 99.99% of other personal trainers.

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Let's start with the first P, the P of product.

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Product as a personal trainer

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The product is simple: it's what you sell.

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As a personal trainer, this means the services you offer your clients, as well as products such as programs, e-books and recipe books.

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The goal here is to set up these products and understand what you're really selling before moving on to the next stage.

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As a personal trainer, you're not just selling a program made up of workouts or exercises... what you're really selling is an experience.

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It's an experience, and it's also the promise, for your customers, of better health... with all that implies: self-confidence, a longer life and so on...

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If you really want to know what you're selling as a personal trainer, at the end of this video we'll share with you a must-watch video to make you aware of it, so stay tuned until the end.

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The second of the 4Ps is PRICE.

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Pricing as a personal trainer

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Price is simply the amount you decide to charge your clients.

Now you might be thinking,

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“What does that have to do with marketing?”

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Actually? A lot more than you think.

Think about it:

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Does Louis Vuitton advertise its premium bags on TV?
Does Lamborghini run TV commercials?
Does Rolex?

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No.

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And the reason is simple: at that price point, it makes zero sense...their audience isn’t watching TV ads.

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Price positions your brand.

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And that’s something most fitness coaches still find difficult to embrace. But it’s essential.

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If you want to work with the average person, you’ll probably need to charge less... because that audience doesn’t have a huge budget.

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And that means your marketing needs to match them too: simple, accessible, relatable.

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On the flip side, if you want to work with higher-end clients, people who have money to invest in their health, your pricing needs to reflect that.

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And your marketing needs to speak to them: premium, intentional, elevated.

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Choosing your price is not just about money.

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It’s about who you want to work with, and how you present your offer to the world.

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Then, the 3rd P is the P of placement.

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Placement as a personal trainer

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It's pretty simple: where do you want to deliver your service, and how?

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How do you want to position your personal training service?

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Do you want to coach in a gym? Would you prefer to do it in the customer's home?

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Or do you want to offer online coaching only?

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You'll need to choose a marketing strategy that matches your choice.

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Finally, there's the promotional P.

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Promotion as a personal trainer

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Before I share it with you, if you learned anything from this article, you need to know that we can help you more than that.

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Our goal is to help you deliver the best possible coaching experience to your clients while skyrocketing your coaching business.

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So Feel free to try Gymkee. :)

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The last P, then, is the P of promotion.

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The P for promotion simply means choosing the channels you're going to use to reach your potential customers in the best possible way.

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Depending on your service, price or placement, you'll need to get your message out in the right place.

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To do this, you need to ask yourself the right questions to find out where your target audience is.

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Is it on Instagram?

Is it on Facebook?

Maybe on LinkedIn?

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What do they like to consume?

Video? Blog posts? Newsletters?

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Based on this, you'll be able to decide which channel or channels to use to promote your site.

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Whether organic or paid.

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